![]() ![]() As a result of presenting the theory a profile of Subway follows. After that franchising as a mode of entry is explained in detail. ![]() Further an overview of the different entry modes is given in order to highlight the differences between them. To accomplish this purpose, the theory of market entry modes is explained in the beginning. The focus of this term paper is to evaluate this type of entry mode based on the example of Subway, an international operating fast food chain. One possible entry mode is called franchising which is used by a lot of well-known companies worldwide. A central issue linked to this question is the entry mode decision, because it is essential for the success of the globalization activities of a company. As a consequence the question arises how companies follow their expansion strategies. It is characterized by globalization of the business world which means that more and more companies compete with foreign ones by entering new markets or introducing new products that are available everywhere through disappearing barriers and boundaries. Internationalization of economy is one of the most important topics of recent times. ![]()
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